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Aflac

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All the photos in this template are taken by the talented photographer Akos Major.

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AFLAC ONE DAY PAY 360° VIDEO

ROLE  Designer, concept and execution
SCOPE  Video, social content
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter), Alex Smith (Illustrator/Animator)
CHALLENGE When Aflac tasked us to increase awareness around their One Day Pay℠ program, my team and I sold through a Facebook-native 360° video to announce the Aflac Super Duck. After a humorous bout of learning how the live duck training industry works, we trucked ahead with the goal of being the first comic book-inspired Facebook 360° video. This concept was born in partnership with Facebook's brand new 360° advertising product. It leveraged the functionalities of Facebook, Twitter, and Instagram to drive awareness through micro-content.

Social content included a tease phase where we transformed the real duck they were currently using into a comic book style Super Duck, followed by a launch and sustain phase. 

 

SOCIAL CONTENT

 Sometimes, I think I might be seeing things...

Sometimes, I think I might be seeing things...

 When people need their claims paid fast, that’s where I step in. One Day Pay℠ is here to help. To learn more, visit Aflac.com/OneDayPay.

When people need their claims paid fast, that’s where I step in. One Day Pay℠ is here to help. To learn more, visit Aflac.com/OneDayPay.

 This world needs a hero. Someone to pay their claims when they fall. This world would benefit from One Day Pay℠.

This world needs a hero. Someone to pay their claims when they fall. This world would benefit from One Day Pay℠.

 With these moves, I’ll be able to pay claims super fast with One Day Pay℠. To learn more, visit Aflac.com/OneDayPay.

With these moves, I’ll be able to pay claims super fast with One Day Pay℠. To learn more, visit Aflac.com/OneDayPay.

 Don’t fret slow claim payments. Not on my watch. With the power of One Day Pay℠ I pay claims fast. Submit an eligible claim by 3PM and get paid in a day.

Don’t fret slow claim payments. Not on my watch. With the power of One Day Pay℠ I pay claims fast. Submit an eligible claim by 3PM and get paid in a day.

 Years of training have led to this moment. Finally I can invite you to come explore my Duck Pond in 360° and see how I train to pay claims at record speeds. [Link to Video]

Years of training have led to this moment. Finally I can invite you to come explore my Duck Pond in 360° and see how I train to pay claims at record speeds. [Link to Video]

 In a world where getting insurance claims quickly seems IMPOSSIBLE, a 360° video reveals change. Dive into the Duck Pond with us, March 22 on Facebook.

In a world where getting insurance claims quickly seems IMPOSSIBLE, a 360° video reveals change. Dive into the Duck Pond with us, March 22 on Facebook.

 Get all of these claims processed and paid quickly? Mission accepted. Prepare along with me in the Duck Pond: [Link to Video]

Get all of these claims processed and paid quickly? Mission accepted. Prepare along with me in the Duck Pond: [Link to Video]

 With my super speed and impressive accuracy, there’s no villain I can’t overcome. See me train and explore my Duck Pond in 360° here: [Link to video]

With my super speed and impressive accuracy, there’s no villain I can’t overcome. See me train and explore my Duck Pond in 360° here: [Link to video]