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Carmex

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CARMEX SOCIAL CONTENT

ROLE  Designer, concept and execution
SCOPE  Social aesthetic and voice, social content
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE Carmex released their new Moisture Plus Lip Balm and tasked VaynerMedia with increasing product sales in stores through social. We created a brand new look & feel as well as social voice for the brand focusing on fashion, and highlighting each lip balm's individual pattern. We leveraged video to bring the patterns to life and saw a huge spike in engagement with the brand on social with the highest performing posts seeing over a million impressions.

 Bring a little sparkle into every room you enter. Dressed in a sophisticated black and gold, Carmex Moisture Plus Lip Balm keeps you shining all night. Now available at Walmart checkouts.

Bring a little sparkle into every room you enter. Dressed in a sophisticated black and gold, Carmex Moisture Plus Lip Balm keeps you shining all night. Now available at Walmart checkouts.

 Individuality is always in season. Available in an array of patterns, Carmex Moisture Plus lip balm is the accessory that always stands out. Find your true colors at Walmart checkouts.

Individuality is always in season. Available in an array of patterns, Carmex Moisture Plus lip balm is the accessory that always stands out. Find your true colors at Walmart checkouts.

 You’re bold, fierce, and unafraid to show your colors to the world. Shouldn’t your accessory do the same? We got you covered with Carmex Moisture Plus lip balm, available only at Walmart checkouts.

You’re bold, fierce, and unafraid to show your colors to the world. Shouldn’t your accessory do the same? We got you covered with Carmex Moisture Plus lip balm, available only at Walmart checkouts.

 A bag is only as fashionable as what you keep in it. Always be on trend with Carmex Moisture Plus lip balm, only available at Walmart checkouts.

A bag is only as fashionable as what you keep in it. Always be on trend with Carmex Moisture Plus lip balm, only available at Walmart checkouts.

 Freshly cut and ready to wear. Dressed in a delicate floral print, the new Carmex Moisture Plus Lip Balm is designed for you to live in full bloom. Pick one up at Walmart checkouts.

Freshly cut and ready to wear. Dressed in a delicate floral print, the new Carmex Moisture Plus Lip Balm is designed for you to live in full bloom. Pick one up at Walmart checkouts.

 New outfit. New Carmex Moisture Plus. Available in four fashionable patterns, there's one for every style. Individually sold at Walmart checkouts.

New outfit. New Carmex Moisture Plus. Available in four fashionable patterns, there's one for every style. Individually sold at Walmart checkouts.