CARMEX SOCIAL CONTENT
ROLE Designer, concept and execution
SCOPE Social aesthetic and voice, social content
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE Carmex released their new Moisture Plus Lip Balm and tasked VaynerMedia with increasing product sales in stores through social. We created a brand new look & feel as well as social voice for the brand focusing on fashion, and highlighting each lip balm's individual pattern. We leveraged video to bring the patterns to life and saw a huge spike in engagement with the brand on social with the highest performing posts seeing over a million impressions.