MAVEN BRANDING + WEB
ROLE Designer, concept and execution
SCOPE Branding, social strategy, web design
CHALLENGE I helped Maven understand how to use their branding to create an identity that spanned across all their content including presentations, website, and social media. I helped them pair that new visual style with creative copy to bring their brand to life. With a new look and voice they needed a new site that was professional but captured their carefree culture.
Maven's biggest issue with website traffic was they saw a huge drop off after the home page of their site. I wanted to create a site for them where the homepage acted like an undercover navigation, each part of it leading you to another page on the site. This continues past the home page. Each page on the site is linked in multiple places to other pages creating an endless flow that encourages the user to never use the back button. View the live site at mavendesign.com