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Maven

CLIENT Ruby Tuesday
ROLE  Designer, concept and execution
SCOPE  Social aesthetic and voice, social content, website design
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE  Ruby Tuesday was an on-retainer client for us at VaynerMedia. Throughout the time I worked on the account, we created campaign-based social content for numerous brand initiatives, organic (always-on) content for the brand, and pitched larger campaigns. The work below features content created from both existing client assets as well as photoshoots led by myself. 

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MAVEN BRANDING + WEB

ROLE  Designer, concept and execution
SCOPE  Branding, social strategy, web design
CHALLENGE I helped Maven understand how to use their branding to create an identity that spanned across all their content including presentations, website, and social media. I helped them pair that new visual style with creative copy to bring their brand to life. With a new look and voice they needed a new site that was professional but captured their carefree culture.

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WEB DESIGN

Maven's biggest issue with website traffic was they saw a huge drop off after the home page of their site. I wanted to create a site for them where the homepage acted like an undercover navigation, each part of it leading you to another page on the site. This continues past the home page. Each page on the site is linked in multiple places to other pages creating an endless flow that encourages the user to never use the back button. View the live site at mavendesign.com

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