ROLE Designer, concept and execution
SCOPE Branding, social strategy, web design
CHALLENGE Mevel aims to make an affordable bike light for every type of rider so they needed a brand that was encouraging and approachable to first time riders but also trusted with experts. I drew inspiration from the front and rear light for the color palette, and paired color with fun, nature-inspired patterns. Bold typography helps express a motivational brand voice that uses short-punchy messaging to reach a broad audience.