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Mevel

CLIENT Ruby Tuesday
ROLE  Designer, concept and execution
SCOPE  Social aesthetic and voice, social content, website design
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE  Ruby Tuesday was an on-retainer client for us at VaynerMedia. Throughout the time I worked on the account, we created campaign-based social content for numerous brand initiatives, organic (always-on) content for the brand, and pitched larger campaigns. The work below features content created from both existing client assets as well as photoshoots led by myself. 

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MEVEL BRANDING

ROLE  Designer, concept and execution
SCOPE  Branding, social strategy, web design
CHALLENGE Mevel aims to make an affordable bike light for every type of rider so they needed a brand that was encouraging and approachable to first time riders but also trusted with experts. I drew inspiration from the front and rear light for the color palette, and paired color with fun, nature-inspired patterns. Bold typography helps express a motivational brand voice that uses short-punchy messaging to reach a broad audience.

Mevel
 
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