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Ruby Tuesday

CLIENT Ruby Tuesday
ROLE  Designer, concept and execution
SCOPE  Social aesthetic and voice, social content, website design
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE  Ruby Tuesday was an on-retainer client for us at VaynerMedia. Throughout the time I worked on the account, we created campaign-based social content for numerous brand initiatives, organic (always-on) content for the brand, and pitched larger campaigns. The work below features content created from both existing client assets as well as photoshoots led by myself. 

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RUBY TUESDAY SOCIAL CONTENT

ROLE  Designer, concept and execution
SCOPE  Social aesthetic and voice, social content
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE Ruby Tuesday was an on-retainer client for us at VaynerMedia. Throughout the time I worked on the account, we created campaign-based social content for numerous brand initiatives, organic (always-on) content for the brand, and pitched larger campaigns. The work below features content created from both existing client assets as well as photoshoots led by myself. 

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HICKORY BOURBON SUMMER

Our Hickory Bourbon sauce is so awesome we wish we could swim in it. Or lather it all over our entrées. We went with the second option, so soak up this sweet, smoky deliciousness all summer long.

Our Hickory Bourbon sauce is so awesome we wish we could swim in it. Or lather it all over our entrées. We went with the second option, so soak up this sweet, smoky deliciousness all summer long.

People often ask us: Ruby Tuesday, what’s the secret behind your one-of-a-kind Hickory Bourbon entrées? Our response: Hickory. Bourbon. Sauce. But that’s all we’re saying, so come in and try it for yourself.

People often ask us: Ruby Tuesday, what’s the secret behind your one-of-a-kind Hickory Bourbon entrées? Our response: Hickory. Bourbon. Sauce. But that’s all we’re saying, so come in and try it for yourself.

The South’s favorite front porch staple just got sweeter with our Honey’d Peach Tea. Kick your feet up, sip slow, and stay awhile—we don’t mind.

The South’s favorite front porch staple just got sweeter with our Honey’d Peach Tea. Kick your feet up, sip slow, and stay awhile—we don’t mind.

Our pork chops are soaking up that sweet, smoky Hickory Bourbon glaze just steps away from you. So once you’re done soaking up that summer sun, head our way and we’ll get them sizzlin’ for you.

Our pork chops are soaking up that sweet, smoky Hickory Bourbon glaze just steps away from you. So once you’re done soaking up that summer sun, head our way and we’ll get them sizzlin’ for you.

July Fourth DEALS

This Sunday 7/17, show your allegiance to the United Sundaes of America, where you can buy one sundae and get a second for FREE!

This Sunday 7/17, show your allegiance to the United Sundaes of America, where you can buy one sundae and get a second for FREE!

Consider this our monument to deliciousness. Fresh, 100% USDA Choice beef sculpted to perfection and crowned with our special sauce. Get it for FREE this week with purchase of any adult entrée.

Consider this our monument to deliciousness. Fresh, 100% USDA Choice beef sculpted to perfection and crowned with our special sauce. Get it for FREE this week with purchase of any adult entrée.

New Garden Bar

Sure thing, St. Louis. Actually, now that the New Garden Bar comes with over 50 fresh and flavorful ingredients, you’re getting more of everything!

Sure thing, St. Louis. Actually, now that the New Garden Bar comes with over 50 fresh and flavorful ingredients, you’re getting more of everything!

Seriously, St. Louis. With 50+ fresh, flavorful ingredients, and endless trips, nobody leaves the New Garden Bar hungry. And we mean nobody.

Seriously, St. Louis. With 50+ fresh, flavorful ingredients, and endless trips, nobody leaves the New Garden Bar hungry. And we mean nobody.

St. Louis, if you’re seeking 50+ fresh and flavorful ingredients, then our New Garden Bar is eggsactly what you’re looking for. Of course, you never know for sure until you try.

St. Louis, if you’re seeking 50+ fresh and flavorful ingredients, then our New Garden Bar is eggsactly what you’re looking for. Of course, you never know for sure until you try.

FATHERS DAY

Let the grill master take a break. This Father’s Day, we’ll be on dinner duty.

Let the grill master take a break. This Father’s Day, we’ll be on dinner duty.

Take it from us, all Dad wants for Father’s Day is a big, fat, juicy… gift card.

Take it from us, all Dad wants for Father’s Day is a big, fat, juicy… gift card.

HAMBURGER DAY SNAPCHAT FILTERS