RUBY TUESDAY SOCIAL CONTENT
ROLE Designer, concept and execution
SCOPE Social aesthetic and voice, social content
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE Ruby Tuesday was an on-retainer client for us at VaynerMedia. Throughout the time I worked on the account, we created campaign-based social content for numerous brand initiatives, organic (always-on) content for the brand, and pitched larger campaigns. The work below features content created from both existing client assets as well as photoshoots led by myself.