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Udderly Smooth

UDDERLY SMOOTH SOCIAL CONTENT

ROLE  Designer, concept and execution
SCOPE  Social aesthetic and voice, social content
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE Udderly Smooth, a mom and pop moisturizing cream, tasked us with increasing product sales in stores through social. As a brand that was previously running their social media accounts in house, we did a voice, look, and feel exploration for them before diving into content creation. After working heavily with our social insights team, we let the existing habits of consumers guide our creative direction with a very "punny" and fun animation style. 

 Got dry spots? Udderly Smooth is made with rich moisturizing ingredients to soothe skin right when you need it. Spot us at your local CVS.

Got dry spots? Udderly Smooth is made with rich moisturizing ingredients to soothe skin right when you need it. Spot us at your local CVS.

 Don’t have a cow over dry skin. Apply Udderly Smooth after every shower for ultimate moisturization. Find the best MOOsturizer for your money at your local CVS.

Don’t have a cow over dry skin. Apply Udderly Smooth after every shower for ultimate moisturization. Find the best MOOsturizer for your money at your local CVS.

 It’s no COWincedence your skin dries out when the weather turns cold. Udderly Smooth is made with rich ingredients to soothe dry winter skin.

It’s no COWincedence your skin dries out when the weather turns cold. Udderly Smooth is made with rich ingredients to soothe dry winter skin.

 Moisture you can’t keep your hands off of. COWnt on Udderly Smooth to soften and soothe skin time with every use.

Moisture you can’t keep your hands off of. COWnt on Udderly Smooth to soften and soothe skin time with every use.

 Moisturization this good should be milked for all it’s worth. Use Udderly Smooth every day to keep your skin looking and feeling soft.

Moisturization this good should be milked for all it’s worth. Use Udderly Smooth every day to keep your skin looking and feeling soft.

 Cow Tip: Make Udderly Smooth part of your nightly routine for soft, smooth skin you’ll go over the moon for. Spot us at your local CVS.

Cow Tip: Make Udderly Smooth part of your nightly routine for soft, smooth skin you’ll go over the moon for. Spot us at your local CVS.

The results were, in the words of our client, "moooovalous!" Halfway through our media flight, we reached over 2.7mm unique users and by the end of our campaign, we saw a 23% lift on brand-level sales compared to pre-media period. This was the brand's most successful marketing effort to date.

 BEHIND THE SCENES

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