UDDERLY SMOOTH SOCIAL CONTENT
ROLE Designer, concept and execution
SCOPE Social aesthetic and voice, social content
CREDIT Jess Friedowitz (Art Director), Clare Healy (Senior Copywriter), Desirae Smith (Junior Copywriter)
CHALLENGE Udderly Smooth, a mom and pop moisturizing cream, tasked us with increasing product sales in stores through social. As a brand that was previously running their social media accounts in house, we did a voice, look, and feel exploration for them before diving into content creation. After working heavily with our social insights team, we let the existing habits of consumers guide our creative direction with a very "punny" and fun animation style.