WORLDS GREATEST DAD
ROLE Designer, concept and execution
SCOPE Album art, branding, poster design, merch design
CHALLENGE Formed in 2014 during a manic phase as an attempt to cope worlds greatest dad shows and tells you how it feels to have major depressive disorder. Maddie Duncan (vocals/guitar) gets deep in her head and takes you along her emotional self-discovery and exploration of personal feelings. Through what can be described as emotive indie rock, Duncan uses her lyrics to walk you through her self-diagnosis, relentless efforts to cope, and eventual repetition of the clinical cycle. Their upbeat songs radiate fake happiness as a mask for the persistent feeling of sadness and loss of interest that characterizes what is actually being said. The band's upcoming full-length features danceable pop rock radio hits...if the radio was playing in the waiting room of a psychiatrist's office.